What do you know about SEO? If you have a business, odds are you’ve seen the acronym SEO quite often. Knowing what that acronym entails is vital to the success of your business. SEO, or search engine optimization, is the process that effects where your website ranks in search results, on search engines like Google.
Search engines are built to find answers to customer inquiries. They’re designed to sort through billions of pages of internet content and evaluate large handfuls of factors to determine the best solutions and answers to the question that a customer asks in their search.
When a potential customer searches for a product, SEO ranks results by a business’s compatibility with the keywords in the customer’s search. Search engine optimization works by considering multiple factors associated with your business’s website, so knowing how to format your website is essential to having your website rank amongst the top search results of a search engine.
A search engine scours your content for all sorts of factors to determine its ability to answer a person’s inquiry, and understandably, this is a hard job. Making the most of SEO and optimizing your business’s web presence is largely about making it easier for a search engine to scour your site. You can do this by breaking down your website’s format to include headings and subheadings that include the keywords you’ve identified as words that your customers would use in a search for your type of product or service.
There are quite a few other ways to optimize your web presence with SEO. These simple things that you can do to boost your business will get it closer to the top of the results page and cause more potential customers to land on your website page. The most important thing you can do is make sure that you have your business’s keywords densely scattered throughout your content.
When choosing your keywords, you want to make sure that you choose words that are unique and accurate to the services or products that your business provides. When brainstorming your keywords, consider how consumers would describe what your business does.
In terms of picking the best keywords, it’s also important to have variation and descriptors of that word. You want to think of all of the different terms that might be used to describe your product. For example, some may call soft drinks “soda,” whereas others might call them “pop.”
When adding descriptors to your keyword, use positively associated adjectives such as “awesome,” “great,” or “best.” This way when a customer searches for the “best” of a product or service, your website will appear more optimally suited for what they’re looking for!
Keywords are very important to SEO for your business, yes. However, there are other things you can do to optimize your web presence in addition to strategically using keywords!
Some other tips for improving your business’s SEO include:
- Utilizing Meta Descriptions
- Optimizing Images
- Using Subheadings Throughout Text
- Curating Your URL’s,
- Having Great Content
- Deleting Zombie Pages
- Uncluttering Your Website
- Using Inbound and Outbound Links
- Making Your Website Compatible to Voice Search.
To develop the best SEO strategy for your business, reach out to schedule a free consultation with an SEO specialist.
ABOUT THE GUEST AUTHOR
Alexis Schomer is a serial entrepreneur with a passion for solving problems through innovation. Born and raised in Los Angeles, she graduated from California Lutheran University, Thousand Oaks, where she co-founded her first tech start-up. Alexis has been recognized for her passion and hard work as a business owner by the City of Santa Barbara, the Camarillo City Council, the California State Legislature, and the US Congress; and was awarded the Emerging Business Award by the Spirit of Entrepreneurship Foundation. She is a frequent speaker at educational and motivational events, publishes articles across various disciplines, and is a consultant for marketing and business practices in addition to running Simply Branded.