8 Tips for Providing Your Designer with Helpful Feedback

One thing I’ve learned over the years of being a designer is that client feedback is one of the most important parts of the design process. I work closely with my clients and view our relationship as a collaboration to bring their vision to life.

Communicating thoughts and feedback to your designer isn’t always easy, especially if it’s not something you’ve done before. But don’t worry, that’s why I’m putting together this list of tips so that you’re primed for effective communication to get the BEST results possible.

8 Tips for Providing your designer with helpful feedback

1 Be Specific

If you feel that something isn’t working for you, pinpoint exactly what in the composition is making you feel this way.

Vague: This design isn’t working for me. (vague and doesn’t give the designer direction).

Specific: The headline isn’t working for me. It feels like it’s getting lost in the composition and I think it should stand out more.

2 Bullet Feedback

To make it easy for your designer to ensure they address every request, break each request into its own bullet. This allows the designer to go through your feedback like a checklist, rather than trying to pull out the change requests from a long paragraph. This makes it a lot more likely that your designer won’t miss anything.

If your designer has a chosen platform or format for feedback, be respectful of that request because it’s the process they find works and gets the best results. 

3 Give examples

If you are having trouble conveying an idea, find a visual example. Visual examples are often better references than spoken words because there is less room for confusion.

Example: If you ask or a more “modern” approach, your idea of modern and the designer’s may not be the same. But if you ask for a more modern approach and show them a modern postcard design that captures the look you are going for, you’re a lot more likely to get the result you want.

4 Centralize Feedback

When multiple people give feedback, the process can get confusing and muddied. Your designer will often end up needing to create more revisions than necessary and may even get frustrated. The downside for you is that this may create a larger scope of work and more hours to be billed. Streamlining your communication will save frustration from both sides and keep your project on budget. 

When working on a project that requires internal feedback or approval, appoint one person from your organization to communicate with the designer. Make sure to collect feedback and approvals from all your internal stakeholders before presenting the information to the designer. Communicate clearly with your team about when you need feedback to be ready.

5 Be Direct, but Kind

As designers, we’re used to getting feedback, but that doesn’t mean we don’t have feelings or get attached to certain pieces of work at times. Be direct and communicate what you need, but be mindful. A good rule of thumb is to give them feedback as you’d expect to hear feedback.

Your designer is eager to please you, and respectful feedback goes a long way.

6 Be Open

On the other side of the coin, we want you to be open. Don’t hold back appropriate feedback because you are afraid of hurting our feelings. Communicate early and often. There isn’t anything worse than getting to the end of a project and having a client bring up something that they have been unhappy with since the first round that might easily have been fixed then, but not now!

7 Be Timely

One of the most common reasons for delays is not getting timely feedback from a client. Now, I think in general most clients set out with the intention to provide timely feedback, but fires come up – you’re running a business after all. Work out a schedule before you start and know when you are expected to provide feedback so that you can allocate the time needed in your calendar ahead of time.

Your contract may require that you give timely feedback or your project may be rescheduled, delayed, or you even be charged a fee. Designers have these protocols so that they can deliver the best quality service to you in the time you have reserved in their calendar.

8 Focus on Results and Goals

Design is about more than just “looking pretty.” Designs should serve a purpose and drive towards a goal. When in doubt, think back to the result or goal your design is striving to reach and give feedback as to how the design is or is not doing that now. 

More To Explore

27 Responses

  1. Hey, my name’s Eric and for just a second, imagine this…

    – Someone does a search and winds up at aspireenco.com.

    – They hang out for a minute to check it out. “I’m interested… but… maybe…”

    – And then they hit the back button and check out the other search results instead.

    – Bottom line – you got an eyeball, but nothing else to show for it.

    – There they go.

    This isn’t really your fault – it happens a LOT – studies show 7 out of 10 visitors to any site disappear without leaving a trace.

    But you CAN fix that.

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know right then and there – enabling you to call that lead while they’re literally looking over your site.

    CLICK HERE http://jumboleadmagnet.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

    Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Strong stuff.

    CLICK HERE http://jumboleadmagnet.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
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    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=aspireenco.com

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  4. Hello,

    This is Darlene Garces from QGP.com,

    We’re interested in advertising on your blog,

    Is this something you’d be willing to discuss?

    P.S.: If you don’t want me to contact you again, just let me know.

    Darlene Garces
    Outreach Specialist
    http://www.qgp.com

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  6. Hey, this is Eric and I ran across aspireenco.com a few minutes ago.

    Looks great… but now what?

    By that I mean, when someone like me finds your website – either through Search or just bouncing around – what happens next? Do you get a lot of leads from your site, or at least enough to make you happy?

    Honestly, most business websites fall a bit short when it comes to generating paying customers. Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment.

    Here’s an idea…

    How about making it really EASY for every visitor who shows up to get a personal phone call you as soon as they hit your site…

    You can –

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.

    CLICK HERE https://jumboleadmagnet.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    You’ll be amazed – the difference between contacting someone within 5 minutes versus a half-hour or more later could increase your results 100-fold.

    It gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation.

    That way, even if you don’t close a deal right away, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Pretty sweet – AND effective.

    CLICK HERE https://jumboleadmagnet.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE https://jumboleadmagnet.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=aspireenco.com

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  9. My name’s Eric and I just came across your website – aspireenco.com – in the search results.

    Here’s what that means to me…

    Your SEO’s working.

    You’re getting eyeballs – mine at least.

    Your content’s pretty good, wouldn’t change a thing.

    BUT…

    Eyeballs don’t pay the bills.

    CUSTOMERS do.

    And studies show that 7 out of 10 visitors to a site like aspireenco.com will drop by, take a gander, and then head for the hills without doing anything else.

    It’s like they never were even there.

    You can fix this.

    You can make it super-simple for them to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket… thanks to Talk With Web Visitor.

    Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know immediately – so you can talk to that lead immediately… without delay… BEFORE they head for those hills.

    CLICK HERE http://jumboleadmagnet.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    Now it’s also true that when reaching out to hot leads, you MUST act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!

    That’s what makes our new SMS Text With Lead feature so powerful… you’ve got their phone number, so now you can start a text message (SMS) conversation with them… so even if they don’t take you up on your offer right away, you continue to text them new offers, new content, and new reasons to do business with you.

    This could change everything for you and your business.

    CLICK HERE http://jumboleadmagnet.com to learn more about everything Talk With Web Visitor can do and start turing eyeballs into money.

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    Paying customers are out there waiting.
    Starting connecting today by CLICKING HERE http://jumboleadmagnet.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=aspireenco.com

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  11. Hello,

    I wonder if you received the message I sent a few days ago?

    This is Darlene Garces from QGP.com,

    We’re interested in advertising on your blog. Is this something you’d be willing to discuss?

    P.S.: If you don’t want me to contact you again, just let me know.

    Darlene Garces
    Outreach Specialist
    http://www.qgp.com

  12. Hi, my name is Eric and I’m betting you’d like your website aspireenco.com to generate more leads.

    Here’s how:
    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you as soon as they say they’re interested – so that you can talk to that lead while they’re still there at aspireenco.com.

    Talk With Web Visitor – CLICK HERE http://jumboleadmagnet.com for a live demo now.

    And now that you’ve got their phone number, our new SMS Text With Lead feature enables you to start a text (SMS) conversation – answer questions, provide more info, and close a deal that way.

    If they don’t take you up on your offer then, just follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    CLICK HERE http://jumboleadmagnet.com to discover what Talk With Web Visitor can do for your business.

    The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!

    Try Talk With Web Visitor and get more leads now.

    Eric
    PS: The studies show 7 out of 10 visitors don’t hang around – you can’t afford to lose them!
    Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://jumboleadmagnet.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=aspireenco.com

  13. My name’s Eric and I just found your site aspireenco.com.

    It’s got a lot going for it, but here’s an idea to make it even MORE effective.

    Talk With Web Visitor – CLICK HERE https://jumboleadmagnet.com for a live demo now.

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.

    And once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation… and if they don’t take you up on your offer then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    CLICK HERE https://jumboleadmagnet.com to discover what Talk With Web Visitor can do for your business.

    The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!

    Eric
    PS: Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment. Don’t keep losing them.
    Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE https://jumboleadmagnet.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=aspireenco.com

  14. Good day,

    My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations

    What for?

    Part of my job is to check out websites and the work you’ve done with aspireenco.com definitely stands out.

    It’s clear you took building a website seriously and made a real investment of time and resources into making it top quality.

    There is, however, a catch… more accurately, a question…

    So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know?

    More importantly, how do you make a connection with that person?

    Studies show that 7 out of 10 visitors don’t stick around – they’re there one second and then gone with the wind.

    Here’s a way to create INSTANT engagement that you may not have known about…

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can talk to that lead while they’re literally checking out aspireenco.com.

    CLICK HERE http://jumboleadmagnet.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    It could be a game-changer for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately (and there’s literally a 100X difference between contacting someone within 5 minutes versus 30 minutes.)

    Plus then, even if you don’t close a deal right away, you can connect later on with text messages for new offers, content links, even just follow up notes to build a relationship.

    Everything I’ve just described is simple, easy, and effective.

    CLICK HERE http://jumboleadmagnet.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://jumboleadmagnet.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=aspireenco.com

  15. Cool website!

    My name’s Eric, and I just found your site – aspireenco.com – while surfing the net. You showed up at the top of the search results, so I checked you out. Looks like what you’re doing is pretty cool.

    But if you don’t mind me asking – after someone like me stumbles across aspireenco.com, what usually happens?

    Is your site generating leads for your business?

    I’m guessing some, but I also bet you’d like more… studies show that 7 out 10 who land on a site wind up leaving without a trace.

    Not good.

    Here’s a thought – what if there was an easy way for every visitor to “raise their hand” to get a phone call from you INSTANTLY… the second they hit your site and said, “call me now.”

    You can –

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re literally looking over your site.

    CLICK HERE https://jumboleadmagnet.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

    That’s why we built out our new SMS Text With Lead feature… because once you’ve captured the visitor’s phone number, you can automatically start a text message (SMS) conversation.

    Think about the possibilities – even if you don’t close a deal then and there, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Wouldn’t that be cool?

    CLICK HERE https://jumboleadmagnet.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!
    Eric

    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE https://jumboleadmagnet.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=aspireenco.com

  16. Hello,

    Just wanted to send one final follow up in case you didn’t get my last two messages,

    We’re interested in discreet advertising on your blog,

    Is this something you’d be willing to discuss?

    P.S.: If you don’t want me to contact you again, just let me know.

    Darlene Garces
    Outreach Specialist
    http://www.qgp.com

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