How NOT to use a logo.

This week is short and simple because this is SO important that I don’t want you to think about anything else. Not many things make designers squint their eyes, clench their fists, and try not to scream more than the misuse of a logo they designed…or really any logo actually. Your logo is a centralizing […]

Don’t “set it and forget it.”

Don't "set it and forget it" - Learn why this approach to website maintenance is detrimental to your brand reputation.

This approach to website maintenance is detrimental to your brand reputation. I have seen several companies make the of mistake treating a website as a “set it and forget it” sort of project. In today’s market, that’s a pretty crazy move…but I’m sure you’ve seen it too. Maybe it’s the Chinese restaurant down the street […]