One thing I’ve learned over the years of being a designer is that client feedback is one of the most important parts of the design process. I work closely with my clients and view our relationship as a collaboration to bring their vision to life. Communicating thoughts and feedback to your designer isn’t always easy, […]
First off, let’s quickly define a revision. A revision is when a client provides feedback to the designer to make changes to a design after the initial concept has been created and delivered. Each round of feedback is considered one revision. A revision is modifying an existing design, but not reworking the entire design in […]
A lot of businesses rely heavily on online resources to grow their business these days, and rarely have printed pieces. I’m all for digital, but there is one tangible piece I still recommend that every business owner has, and that’s a business card. 1 An Immediate Vote of Credibility A well-designed business card provides an […]
This week I had the pleasure of chatting with Executive Business Coach Lisa Lamont. Lisa’s podcast The Lisa Lamont Show features experts on different topics to talk about tips, tools, and techniques to help entrepreneurs grow their business. We focused on why it’s so vital for a speaker to have a speaker one sheet, and […]
What do you know about SEO? If you have a business, odds are you’ve seen the acronym SEO quite often. Knowing what that acronym entails is vital to the success of your business. SEO, or search engine optimization, is the process that effects where your website ranks in search results, on search engines like Google. […]
Most brand designs for a small business will take from 3-6 weeks to complete. (see my article How much should a brand design cost for a breakdown of typical items included). This timeline will increase with the amount of added assets you are developing, and the creative process of the designer you choose to work […]
You started your new business, hooray! Now you need a logo, brand design, and website – right? Well, maybe. A brand design is a fantastic thing to have, but if you don’t have clarity on exactly who you serve, how you serve, and why your product or service is important, then you’ve skipped a step. […]
A brand design can start around $1,000 and go all the way to $40,000. Now, I know that’s a pretty big range, but don’t run off just yet. The $40,000 price tag buys a full branding agency with entire team of people, which brings a lot of overhead costs. Smaller firms and freelance designers may […]
Your brand is how you are recognized and distinguished from other companies. It’s made up of visual things like logos, business cards, and graphics, and also many intangible things – like your customer experience and brand promise. In its simplest form, a brand is the impression your customers have of you or your company. You […]
Post about the work you are doing twice a week on LinkedIn. Pretty simple, right? Sounds too easy? Well, using this exact same strategy, I have landed several of my favorite clients – and it was easy! Why this worked for me. The clients I landed were not connected to me directly, but shared a […]
