8 Tips for Providing Your Designer with Helpful Feedback

8 Tips for Providing your designer with helpful feedback

One thing I’ve learned over the years of being a designer is that client feedback is one of the most important parts of the design process. I work closely with my clients and view our relationship as a collaboration to bring their vision to life. Communicating thoughts and feedback to your designer isn’t always easy, […]

How Design Revisions Work

How Design Revisions Work

First off, let’s quickly define a revision. A revision is when a client provides feedback to the designer to make changes to a design after the initial concept has been created and delivered. Each round of feedback is considered one revision. A revision is modifying an existing design, but not reworking the entire design in […]

The least expensive way to make a lasting first impression

The least expensive way to make a lasting first impression

A lot of businesses rely heavily on online resources to grow their business these days, and rarely have printed pieces. I’m all for digital, but there is one tangible piece I still recommend that every business owner has, and that’s a business card. 1 An Immediate Vote of Credibility  A well-designed business card provides an […]

How Long Should a Brand Design Project Take?

How Long Should a Brand Project Take?

Most brand designs for a small business will take from 3-6 weeks to complete. (see my article How much should a brand design cost for a breakdown of typical items included). This timeline will increase with the amount of added assets you are developing, and the creative process of the designer you choose to work […]

Read this before you invest in a brand design.

Read This Before You Invest In A Brand Design

You started your new business, hooray! Now you need a logo, brand design, and website – right? Well, maybe. A brand design is a fantastic thing to have, but if you don’t have clarity on exactly who you serve, how you serve, and why your product or service is important, then you’ve skipped a step. […]

How Much Should Brand Design Cost?

How Much Should Brand Design Cost?

A brand design can start around  $1,000 and go all the way to $40,000. Now, I know that’s a pretty big range, but don’t run off just yet. The $40,000 price tag buys a full branding agency with entire team of people, which brings a lot of overhead costs. Smaller firms and freelance designers  may […]

What is a brand?

What Is a Brand?

Your brand is how you are recognized and distinguished from other companies. It’s made up of visual things like logos, business cards, and graphics, and also many intangible things – like your customer experience and brand promise. In its simplest form, a brand is the impression your customers have of you or your company. You […]

How NOT to use a logo.

This week is short and simple because this is SO important that I don’t want you to think about anything else. Not many things make designers squint their eyes, clench their fists, and try not to scream more than the misuse of a logo they designed…or really any logo actually. Your logo is a centralizing […]

Don’t “set it and forget it.”

Don't "set it and forget it" - Learn why this approach to website maintenance is detrimental to your brand reputation.

This approach to website maintenance is detrimental to your brand reputation. I have seen several companies make the of mistake treating a website as a “set it and forget it” sort of project. In today’s market, that’s a pretty crazy move…but I’m sure you’ve seen it too. Maybe it’s the Chinese restaurant down the street […]