8 Tips for Providing Your Designer with Helpful Feedback
One thing I’ve learned over the years of being a designer is that client feedback is one of the most important parts of the design process. I work closely with my clients and view our relationship as a collaboration to bring their vision to life. Communicating thoughts and feedback to your designer isn’t always easy, […]
How Design Revisions Work
First off, let’s quickly define a revision. A revision is when a client provides feedback to the designer to make changes to a design after the initial concept has been created and delivered. Each round of feedback is considered one revision. A revision is modifying an existing design, but not reworking the entire design in […]
The least expensive way to make a lasting first impression
A lot of businesses rely heavily on online resources to grow their business these days, and rarely have printed pieces. I’m all for digital, but there is one tangible piece I still recommend that every business owner has, and that’s a business card. 1 An Immediate Vote of Credibility A well-designed business card provides an […]
How Long Should a Brand Design Project Take?
Most brand designs for a small business will take from 3-6 weeks to complete. (see my article How much should a brand design cost for a breakdown of typical items included). This timeline will increase with the amount of added assets you are developing, and the creative process of the designer you choose to work […]
Read this before you invest in a brand design.
You started your new business, hooray! Now you need a logo, brand design, and website – right? Well, maybe. A brand design is a fantastic thing to have, but if you don’t have clarity on exactly who you serve, how you serve, and why your product or service is important, then you’ve skipped a step. […]
How Much Should Brand Design Cost?
A brand design can start around $1,000 and go all the way to $40,000. Now, I know that’s a pretty big range, but don’t run off just yet. The $40,000 price tag buys a full branding agency with entire team of people, which brings a lot of overhead costs. Smaller firms and freelance designers may […]
What is a brand?
Your brand is how you are recognized and distinguished from other companies. It’s made up of visual things like logos, business cards, and graphics, and also many intangible things – like your customer experience and brand promise. In its simplest form, a brand is the impression your customers have of you or your company. You […]
How NOT to use a logo.
This week is short and simple because this is SO important that I don’t want you to think about anything else. Not many things make designers squint their eyes, clench their fists, and try not to scream more than the misuse of a logo they designed…or really any logo actually. Your logo is a centralizing […]
Don’t “set it and forget it.”
This approach to website maintenance is detrimental to your brand reputation. I have seen several companies make the of mistake treating a website as a “set it and forget it” sort of project. In today’s market, that’s a pretty crazy move…but I’m sure you’ve seen it too. Maybe it’s the Chinese restaurant down the street […]
Brand Identity: The common mistake you might be making.
Does your visual branding need some help? Don’t miss this FREE downloadable Brand Identity Cheat Sheet ANYONE can use to help improve their visual brand identity.